Neonlite is one of the top three energy-saving light bulb manufacturers in the world with its headquarters in Hong Kong and factories established in Fujian Province in mainland China. With 3000 employees based in both China and Hong Kong, an effective and flexible communications network was essential.

Neonlite needed to improve routing of calls to representatives traveling in China from its main offices in Hong Kong.

With management and technical staff traveling, or dividing their time between two separate locations, calls from Neonlite’s international customer base were often unable to reach key personnel in the field.

The company needed to develop a solution connecting operatives in China with the larger company network in order to respond quickly to its customers.

Ericsson designed a VoIP network for Neonlite utilizing some of the latest products from Ericsson’s Enterprise range, including Ericsson Mobile Extension, MD110 Convergence Communication System, BusinessPhone, Operator Work Station, Integrated Trunk Gateway and WebSwitch 2000.

Ericsson’s design included the architecture for the main site in Xiamen with 60 registered Mobile Extension users, as well as the VoIP network, making it a truly comprehensive solution. This centralized infrastructure, connected to Fujian Mobile Communications Company (FJMCC), delivers huge savings in operation.

The contact numbers of traveling Neonlite staff were registered as Mobile Extension numbers of the PBX in Neonlite’s Xiamen facility. Using Mobile Extension, Neonlite employees can make use of conference calls, call back, call transfer and office extension functions on the move.

• Instant access to employees in transit


• Improved response time for customers


• Cost savings

The company was able to make considerable international call savings as well as savings on internal calls between the four Neonlite sites. More importantly, customers can now enjoy instant contact with Neonlite’s operatives wherever they are, using one number.

Cheng Gang, Director of Marketing & Business Development Division, Ericsson, describes how the relationship developed: “Ericsson’s latest IP products and unique Mobile Extension feature were able to meet and exceed Neonlite’s expectations. They were satisfied with the solution when it was demonstrated within the Ericsson network. The General Manager expressed his immediate eagerness to deploy IP, mobility and integrated application products. Neonlite also became Ericsson’s first Mobile Extension customer in mainland China.”

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